top of page

UX Design

The project below is an app that was designed for a bakery called Cake District. 

My role was UX Designer and my responsibilities included user research, wireframing, prototyping and user designing. 

iPhone 14 - 5.png

01

Project Overview

Product
This app will simplify the service for customers to order from their local bakery.

Problem:
The popularity of the bakery has increased and not everyone gets the help they need when ordering at the bakery.

Goal:
To simplify for the customers and bakery to use the app.

Project duration:
April 2023- June 2023

02

Understanding the user

To get a greater understanding of the user I conducted user research and made personas, problem statements and user journey maps.

User Research - Summary:
By conducting research, user journeys, empathy maps and understanding the user, I have gained a greater knowledge of how to meet the user's needs. 

 

Skärmavbild 2023-09-13 kl. 12.48.25.png
Skärmavbild 2023-09-13 kl. 12.50.42.png

02 A)

User Persona: Lena

Problem statement:

Lena is a busy and hard-working adult who needs quick access to her local bakery because she does not have the time on her own to cook. 

02 B) 

User Journey Map

By mapping Lena's user journey shows how helpful it is for users to have access to a bakery like Cake District. 

Skärmavbild 2023-09-13 kl. 12.52.45.png
Paper_Wireframe.HEIC

03 Design

Paper wireframes

Throughout the process, it was identified to have several pages that meets the users needs. 

03 A)

Digital wireframes

To get a greater understanding of the user I conducted user research and made personas, problem statements and user journey maps.

User Research - Summary:
By conducting research, user journeys, empathy maps and understanding the user, I have gained a greater knowledge of how to meet the user's needs. 

 

Skärmavbild 2023-09-13 kl. 13.03.27.png

03 B)

Low-fidelity prototype

Skärmavbild 2023-09-13 kl. 13.08.16.png

03 C) 

Usability study: Findings

Skärmavbild 2023-09-13 kl. 13.11.25.png
Skärmavbild 2023-09-13 kl. 13.19.50.png

04 Refining the design: Mockups

Thanks to the usability study, we learned that the user wanted a more straightforward design with easy options under the profile page

04 A)

Mockups

iPhone 14 - 5.png
iPhone 14 - 6.png
iPhone 14 - 7.png
iPhone 14 - 8.png

04 B)

image.png

Accessibility considerations

05

Going forward

image.png
image.png
bottom of page